Allan London (2013) The Art of Effective Communication for the Fire Officer In the fire service, effective communication is critical, whether at emergency incidents, interacting with the community or in the fire house. Allan London, with his 34 years in the fire service, covers many aspects that are vital to being an effective communicator, and backs them up with personal anecdotes that drive home his 14 key points of effective communication. Communicating effectively as London points out, helps members of any organization build trust and respect, and achieve common goals. This book is not written for only fire service personnel but for anyone wanting to effectively improve their communication skills.